MARKETISTA STORIES: Our Journey as BSBA Marketing Students
MARKETISTA STORIES: Our Journey as BSBA Marketing Students A collection of real, personal, and inspiring stories from four marketing students — each finding their own path, purpose, and passion. KEZIAH CAÑEZARES My Story: From Quiet Dreams to Finding My Place in Marketing When I first entered Marketing, I didn’t exactly know what I wanted. I only knew one thing—I wanted a course where I could explore, learn, and grow. Marketing felt like the right choice, even if I wasn’t fully confident yet. But as time passed, I started discovering things about myself that I didn’t notice before. Marketing slowly made me more observant, more curious, and more expressive. I began noticing how brands communicate, how simple colors or words affect people, and how every product has its own story to tell. I realized that marketing isn’t just a business subject—it’s a creative space where ideas come alive. I’m naturally a reserved person, and at first, I felt shy sharing my ideas. But every activity,...